You’re buying into the message they sell. Remember that.
This was part of one of the lessons taught in an advertising class I took for my public relations degree. The prime example used for this lesson was Dove and their “Campaign for Real Beauty.” We examined it as a brand that excels in messaging that reaches beyond their products.
Since taking this class I’ve always viewed Dove with high regard. I’ll gladly reach for their products over other brands. So, when they approached us with a chance to do a giveaway for our readers, I was more than happy to participate!
Now, as a mom, I’m elated to see their messaging hit all the right marks again with Baby Dove. “There are no perfect moms, just real ones.” Check out their commercial:
It’s one of those ads that makes you feel pride in the chaos and uncertainty of motherhood. Furthermore, I love that now I can look to Dove for the full package: something for me, something for my babies.
Want a chance to win a New Baby Dove Rich Moisture package? Hop on over to our Facebook page and join the conversation about #RealMoms there.
A little about Dove’s new products:
Baby Dove Rich Moisture range has been developed for babies with normal to dry skin and goes beyond mildness to actively replenish lost moisture and nutrients into baby’s skin. All products are hypoallergenic and mild with a fragrance specifically developed for delicate baby skin. Available in Tip-to-Toe wash, baby lotion, baby bar, shampoo and baby wipes.
(The baby wipes are my favorite for my own personal use! Nice for freshening up quickly when you’re covered in the dirty sticky sweat of the South.)
Baby Dove Sensitive Moisture range has been developed to take extra special care of babies with sensitive skin. It is fragrance free and designed to be kind to dry skin; is hypoallergenic and pH neutral. Available in Tip-to-Toe wash, baby lotion and baby wipes.
Disclaimer: I received samples of this product for my honest review on this blog.